Both, however, come with subscriptions: optional “professional” content for Clipchamp, and Designer will be part of Microsoft 365. Some of these applications, like Clipchamp and Designer, are Web “apps” specifically designed to run on both Windows 10 and Windows 11. It makes sense, then, that Microsoft would continue doubling down on what makes it money, subscriptions, and make those subscriptions available to as many people as possible. But sales of Microsoft’s Productivity and Business business have increased, primarily because the business unit makes money on Office subscriptions for consumers and corporations.
Microsoft’s More Personal Computing Business (Windows and Xbox) has steadily lost money over the past year, as sales of PCs and Xbox consoles has slowed.
Microsoft chief executive Satya Nadella has referred to Windows as a “socket” for Windows services, and while it’s fair to say that the company is prioritizing Windows 11, Microsoft loves subscription revenue even more.
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